Three organizations have signed on as the first members of Nova Scotia’s Come to Life campaign charter, pledging to promote Nova Scotia and its attributes wherever they do business. Halifax International Airport Authority, Scotia Slate, and the Nova Scotia Fruit Growers Association joined Premier John Hamm and Economic Development Minister Ernest Fage in Wolfville on Tuesday, June 28, for the signing. “Our objective is to show the world that Nova Scotia is a wonderful place to work, raise a family and enjoy life,” said Premier Hamm. “To bring Nova Scotia’s unique attributes to life, we have to work together. We will be successful with the involvement and support of the private sector, associations, groups and individuals across the province. This program will live in the boardrooms of our businesses, in the classrooms of our universities, and in our conversations with people wherever we may find ourselves in this world.” The charter is designed to formalize the involvement of public- and private-sector organizations in telling Nova Scotia’s unique story. By signing the charter, each organization agrees to support the development of the Come to Life campaign though marketing and communications efforts and to embrace its meaning through the development of policies and programs. “From the very beginning, the province has been working closely with the private sector on this initiative, and now this co-operation is being taken to a new level,” said Mr. Fage. “With the support of private-sector companies we will tell our story to the world, and highlight our successes and achievements.” “We are pleased to be among the first members to sign on to promote Nova Scotia to the world,” said Jerry Staples, director of marketing and business development for the airport authority. “Each year, we welcome more than three-million passengers and deal with international clients. We see the benefits of working with the province to get Nova Scotia’s story out to the world.” This past year, the airport authority landed three first-place finishes in a global airport customer service survey. This included first place in overall passenger satisfaction for airports with less than five-million passengers, best airport in the Americas of any size, and best domestic airport worldwide. Halifax is Canada’s seventh busiest airport, and this year, reached all-time highs in passenger and cargo statistics. Scotia Slate is a Nova Scotia success story from Rawdon, Hants Co. Founded in 1995, the company quarries and processes slate for a variety of purposes including flooring, fireplaces, walkways and honed surfaces for vanities. They market slate in North America with their sights set on the global market. The company has grown in sales and employees over the past 10 years and projects continued growth with a deposit reserve estimated to last a minimum of 100 years. “As soon as we heard about the effort to promote our province, we wanted to get involved,” said Debra Donovan, president and CEO of Scotia Slate. “Nova Scotia is a great place to live and run a business, and we will help deliver that message to the rest of the world.” Another supporter of Come to Life is the Nova Scotia Fruit Growers Association. The organization helps apple growers market and sell products worldwide. “From our perspective, this is the right time for us to organize our efforts to promote Nova Scotia, and it’s a great fit with the work our group is doing,” said Dela Erith, executive director of the association. “Our members are committed to being ambassadors for the program, communicating the attributes of Nova Scotia to markets and organizations across the country and beyond.” Nova Scotia’s Come to Life campaign is rooted in a series of attributes that describe the province. Taken as a whole, they describe a place and a people that are quite rare and special. These unique attributes — coastal, accessible, safe, genuine, dependable, creative, innovative, and resourceful — contribute to a wonderful quality of life that offers variety and balance that is unrivalled anywhere. Come to Life markets Nova Scotia as a wonderful place to live, work, invest, play, and visit.