一品楼上海宝山信息网

New Year’s resolution: member culture

first_imgHappy belated New Year! A new year grants businesses (and marketers) a fresh start to serve members online and in-person. If you’ve been following the blog, you know that I continually preach the importance of the right online presence. It’s 2016, all the cool kids are online! The need for a strong digital presence, however, doesn’t negate the need for great customer service and face to face interaction. It increases it.It’s no secret that if you make a mistake or your business falters in the customer service department, people online will SLAY you. It’s not that they hate you, per se (although they might, idk), it’s that transparency and top notch service is at the top of peoples’ lists when it comes to what they look for in a business. With sites like Yelp and Angie’s List, it’s so easy to vent your consumer woes, often getting a response. These reviews aren’t just ol’ grumpy gills projecting fury onto the keyboard, they tend to be the go-to resource when people are making a decision about your business. Sure, I may look at your website in the beginning of the purchasing process, but my ultimate decision comes down to what my peers say. Chances are, if you have a review average lower than 3 or 4, I’m going to take my business elsewhere. I’m not unique in holding this value. It’s well known that millinnials value the opinion of their peers when researching a product and that’s why social sites are oftentimes a nightmare dressed like a day dream. The answer to this isn’t to fear bad reviews, causing you to avoid digital, or shut people down online – both of which raise huge neon red flags – but to up your game as a business. Social is breaking down the 4th wall and there’s nowhere to hide if you aren’t top notch. continue reading » 5SHARESShareShareSharePrintMailGooglePinterestDiggRedditStumbleuponDeliciousBufferTumblrlast_img read more